
HoliSLAY 2025
Because the holidays deserve more than one night to slay.
This year’s HoliSLAY collection is starting off a little… unconventionally. We’re kicking things off with a single candle — the transitional diva no one asked for but I insisted on making. Between Seasons bridges Sweater Weather’s apple-kissed coziness with the evergreen sparkle of HoliSLAY. This one was Jesse’s baby (fine, Jesse’s demand). He didn’t care about seasons, collections, or logic — he wanted it made. So here it is: sleighing unapologetically.
The rest of HoliSLAY 2025 is still in the works. We’re hitting the markets with The Auditions — a test bed of potential holiday stars, including tree fragrances, decadent baked-goods scents, coffee-meets-holiday magic, and even wassail (whatever that is, but it smells amazing). The crowd favorites will graduate to the full collection; the rest will remain in The Auditions, waiting for their next big break.
For Jesse and me, the holidays are our happy chaos. We bonded over our mutual obsession with holiday décor — the kind that requires nine fully decorated trees. Yes, nine. There’s the Thanksgiving tree (because pilgrims, turkeys, and fall leaves deserve their moment), the Christmas trees in all their glittering glory, and a New Year’s Eve tree programmed with a light show to rival Times Square.
We live for the gatherings, the family drama, the heartfelt gifts, and the “I grabbed this in five minutes before my ride showed up” gifts. We love the baking, the making, and the glow of cozy candlelight. For us, the holidays aren’t just a day — they’re a season, and HoliSLAY 2025 will capture every bit of that joy, drama, and sparkle. Expect bold wax colors, fabulous labels, and gift sets that make you look like you planned ahead… even if you didn’t.
This collection? One for the books.